The key to social success is...

...building a meaningful and lasting relationship with your followers.

Sounds like I'm giving you advice on how to date, right?

But that's how you have to approach social media with your business.

People will only respond to your content if they feel a connection with you and your brand.

So...how do we do that?

Make an effort

In order create content that makes a connection with your followers, you need to know who they are!

And obviously, I'm not saying that you need to memorize all of their names.

But you'll find that when you take the time to understand the lives, jobs, wants and fears of the people that look at your pages, creating engaging content starts to get a lot easier.

Engagement starts to rise because you know the questions they want to answer, you know the pictures they want to look at.

Yeah, that's cool and all, but...

..."I don't have the time to do all that. I run a business, and this seems like a lot of work."

I completely understand.

I always advise clients that it usually takes 6 months to a year of work with social media to reach their goals.

But think of it this way.

If you gained one extra customer or client from your work on social media, would it be worth the effort?

What if you gained 100 new fans on your Facebook page, and they shared your posts to 300 of their friends? Worth it now?

Turnout has been helping clients discover their true potential on social media for a while now.

We know not only what type of content works for each social media platform, but can tailor everything to the brand of your business.

If you would like to drastically change the popularity of your business online, then feel free to Connect with us.

@turnoutdigital

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